Tuesday, March 22, 2011

Days of bummer: Zooey Deschanel gets extreme Photoshop treatment for Rimmel

Zooey Deschanel, is that you?

The actress and singer, who is also the face of British cosmetics giant Rimmel, looks like a totally different woman in the company?s latest ads for Lasting Finish lipstick.

The 31 year-old's features seem to have been totally rearranged: The bridge of her nose looked like it was digitally elongated and her mouth is enlarged and totally reshaped.

Even the "500 Days of Summer" star's trademark baby blues seem to have been muted to a pale gray.

Still, it seems the actress didn't appreciate the way bloggers were picking on her ad campaign.

In response to eOnline's criticism, she shot back on Twitter.

"um... what happened to YOUR face, eonline? RUDE!!!," she wrote.

It seems like cosmetics companies can't stop hiring beautiful women to front their makeup lines and then altering them beyond recognition.

Fashion and beauty bloggers were agog last week at the lengths to which beauty brand Lanc�me went to alter British beauty Kate Winslet in a commercial for a lipstick ad.

The 35-year-old star?s features were filtered, retouched and tweaked to remove all wrinkles, pores and character.

Kristanna Loken Megan Ewing Katherine Heigl Simone Mütherthies Kate Mara

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